BALLROOM BATTLE
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BALLROOM BATTLE

Case Study / Clara Cullen

Color Grading / Editing /

CLICK HERE TO WATCH BALLROOM BATTLE AT NOWNESS.COM

Voguing: an incredibly stylized modern house dance that emerged from the 1980s LGBT underground Harlem ballroom scene.  This video by Clara Cullen, created for Nowness.com, showcases voguing at its best alongside style at its best, alongside digital editing and motion techniques at their best.  It’s a game, it’s a music video, it’s a style video, and it incorporates some of the most entertaining features of social media into one solid project.  Blank edited and color graded this interactive dance battle tournament, which allows the viewer to choose a winner based on any number of criteria. Our challenge was the clean up the background without losing the shadows that maintain the gravity (keeping it realistic) but also to retain the feeling that you were playing a game (taking away some realism).  Video games need vibrant lively colors, so we balanced the need for “pop” without sacrificing the integrity of the fashion. Play through to the end and you get more than a glimpse of the sass, attitude, and love of the art that went into the making of this project, just don’t try it at home.