BERGDORF GOODMAN

Case Study

Color Grading / Editing / Motion Graphics VFX /

Dan King, the photographer behind these videos for Bergdorf Goodman’s 5F range, has been a core retouching client of BLANK’s for years so it was only natural that we transitioned with him to motion. We worked with him on this campaign which was cleverly shot and manipulated in post-production to resemble the inner workings of a scanner or photo-copier. Consulting in pre-production, we collaborated on the best ways to light and capture on set setting the stage for work done in post. We created two versions of the video which make use of the excellent camera work, video editing, color grading and motion graphics VFX to simulate a model, wearing the seasons coolest clothes, frolicking inside a scanner. The videos were used for advertising in the increasingly popular TaxiTV in NYC cabs.