KENNETH COLE WATCHES
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KENNETH COLE WATCHES

Case Study / Brouchure

Ad Preparation & Vendor Release / Print Retouching /

The equation is simple: two accessory industry titans Kenneth Cole (purveyor of ubiquitous all-American sportswear) and Geneva (worldwide timepiece behemoth) plus one supermodel, Angela Lindvall equals a sophisticated, cosmopolitan watch campaign and brochure brimming with high-res detail.  This was truly a global project that involved key stakeholders in multiple countries, on multiple time zones. We worked across all of these to ensure each voice and need was heard and that each image incorporated the feeling and subtle color variations requested by key players.  This job also drew on nearly all of our stills services: we captured, retouched, and ad prepped each and every image and layout.  Coordinating closely with printers, Sandy Alexander, we worked steadily towards high-end results through proper file maintenance. The result was a clean, stark set of images that truly embody the essence of Kenneth Cole – minimalism, accessibility, and all-out city style