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VOGUE NIPPON

Case Study / Tommy Ton

Print Retouching /

There’s a reason that street-style is enjoying a lot more than its allotted 15 minutes of fame: it’s fun, it’s real, it’s casual, it’s luxury, within reach, or aspirational – it’s an accessible medium that candidly captures real-life fashion stars. And like all fashion trends, there is an arguable king, and we think it’s Tommy Ton – movement, color, characters, familiar faces and fashion old-guard, his lens catches them all and we help him bring them to your magazine.  His transition from blogger/photographer extraordinaire to full-on high-fashion editorial has been seamless and we’ve been working with him every step of the way.  As his de facto “in-house” retouchers and color experts we have helped him translate all of the sensational aspects of his style to environments that are a bit more controlled than the street. They remain spontaneous and joyful through his signature bold, high-contrast, saturated colors – and our post-production team plays up all the elements of style he so clearly captures from bright stripes, and punchy florals, to the subtle movement and shadows in on-trend minimals by intensifying and clarifying each exciting frame.  Whether the images are splashed across the pages of Vogue Nippon, or Harper’s Bazaar, we’ve loved helping this rising star stay true to his roots.

 

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