NILI LOTAN

Case Study / Taghi Naderzad

Color Grading / Editing /

Taghi Naderzad is an undeniably talented still fashion photographer who proved himself to be a motion artist to watch with this video for the fashion brand Nili Lotan. Naderzad needed a partner that could work with him through the transition from still to motion, and so we engaged in the preparatory creative process by conceptualizing the product, writing a treatment, drafting a storyboard, and creating a shot list. Our third partner was Nili Lotan, an emerging designer who specializes in silky slips and slinky wearable knits – her script for the 90-second narrative felt, like her clothes, both realistic and effortlessly luxurious. Almost a short film, almost a music video, not quite traditional but definitely a commercial; it became an absolutely effective ad.