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Case Study / Polarized Eyewear

Ad Preparation & Vendor Release / Print Retouching /

Polaroid may be best known for their instant film, but their business has another legacy, which recently celebrated a milestone: Eyewear. We worked on this Polaroid Plus campaign to commemorate the 75th anniversary of the brand celebrated at New York’s MoMA. This pop art inspired campaign involved multiple steps including shooting some product in-house in order to ensure complete believability in the final images. Superimposed onto flashy colors and various backgrounds, we worked with the black and white tones to ensure that details weren’t lost amidst the image shadows.  The result is images that recall the fun of the instant film but bring a level of detail and color that would not have been possible with that old medium – it’s Polaroid, re-imagined beautifully.

Polaroid eyewear ad Polaroid eyewear ad