SUNDANCE
1 / 17

SUNDANCE

Case Study / Sundance Catalog

Ad Preparation & Vendor Release / Print Retouching /

We captured, retouched, color-corrected, and were present through every phase of capture and post-production and ultimately to the printing of this Sundance Catalog. We had our team of producers oversee the multifaceted project that included various shoot dates and locations, and creating a consistent look and feel through custom color profiles. We also worked directly with printers, R.R. Donnelly to find proofing paper to most closely match the final substrate so that Sundance could visualize accurate bluelines at every step along the way. Finally, leaving nothing to chance, we travelled to the actual printing press to oversee the 3am press time. The shots included style and still-life, complex colors and patterns, and various lighting schemes which all came together to form a cohesive, beautiful catalogue exuding the essence of Sundance.

Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter Sundance Lookbook ad winter